How to Find the Best SEO Software

What makes the best SEO software? While "best" is a subjective term, all SEO experts agree that certain specific factors help pages rank well in the search engine results pages. And the best SEO software will help its user manage those factors. Therefore, the best SEO software:

1. Has LSI optimization. LSI—latent semantic indexing—is an important part of Google's search algorithm these days. It's becoming more important all the time. But what is it?

LSI is a way to check the words in a piece of content against each other to see if the matches make sense.

For example, if you have an article focused on "golf clubs" and the phrases "green," "slice," and other golf-related keywords appear in the text, you will likely have a high latent semantic indexing score. But if your other most-repeated words are "buy" and "purchase," you might not do so well.

The best SEO software will help you determine LSI.

2. Will check the links coming back to your site or page. The largest part of Google and other search engines' algorithms involves backlinks—or so it is commonly agreed. The best SEO software will tell you how many links your site has and where they're coming from.

3. Should check links on any page you visit. You should also be able to check the outgoing links on any page you visit. This is a good tool for checking your own pages to see if you may be "bleeding" pagerank. And it's also an excellent way to analyze pages that rank well for their keywords, so you can see what kind of on-page SEO they're doing.

These aren't the only factors in finding the best SEO software for you, but they are three of the most important. As always, remember to check the software's reviews online, and see if they offer a free trial copy!